User blog comment:RainDance96/RWBY's first murder?!/@comment-5739379-20140725160115/@comment-50.197.190.126-20140725171058

The whole reason there was a contest to design her outfit is because no one working on the show originally thought she's need one. Miles and Kerry wrote her in to be a one-off Faunus, but, after the first episode she was in, everyone loved her so much that the writers decided to bring her back. So Monty whipped up a team and the fans got to design her outfit in place of her school uniform. Simple as that.