Board Thread:FAQs/@comment-74.104.151.111-20160128213142/@comment-4010415-20160128214912

Yeah, basically, when Matt gave the okay for Monty to make an anime, Monty, Miles, and Kerry sat down and planned out approximately 10 years worth of story, plot points, and characters and then started writing the script for Volume 1.

The great thing about Rooster Teeth is that they can decide if they want to keep one of their shows going. They're not like other production companies whose shows' fates are in the hands of whatever network is airing them. Rooster Teeth is in charge of releasing their shows, so no one can tell them to stop. RWBY, Red vs Blue, X-Ray and Vav, and whatever other webshows Rooster Teeth decides to produce will never have to suffer the fate of a show like Firefly.

A lot of anime end early despite having more story to tell from the manga or light novel because anime are expensive to produce and the companies that make them in Japan aren't able to keep producing most of the anime that they animate. In Japan, an anime's survival depends heavily on merchandise sales, rather than just weekly viewership.