User blog comment:Wingzard/About the Running Time/@comment-2000690-20130617000407/@comment-24434281-20130617212603

7 minutes doesnt leave room for more content. The amount of content stays the same, just the amount of time that it takes for them to show the content increases by using 7 minutes over a higher figure.

I for one do not like waiting months and months to see how one situtation is resolved over the course of 105+ minutes split into 15, 7 minute episodes. I would prefer it if RWBY was released in episodes in larger segments.