Talk:Jacques Schnee/@comment-148.252.128.96-20180131223549/@comment-4010415-20180201143458

Though, one factor is that good PR gets people to keep buying, while bad PR makes people hesitant to buy.

People tend to boycott companies they don't like.

Why else did so many people here in the US boycott Chick Fil A for quite a while? Because the owner of the company is against homosexuality and same sex marriage due to his religion and admitted to such. The boycott wasn't even about the company itself or its practices. It was about the man running the company. People didn't like his view so they refused to buy from his company and told others to do the same.

Like it or not, a business owner's reputation can have a big effect on their company's profits. The idea is that, by continuing to give the company your money, you are supporting the owner.

Jacques may be worried that, if people think badly of the Schnee family, they'll be less likely to buy from the Schnee Dust Company and may turn to the competition.