User blog comment:General Esdeath/RWBY Episode 1/@comment-70.31.9.179-20130707201227

Spoiler Alert: According to the post, Weiss is the heiress of a household that owns a corporation that mines and refines Dust (a magical mineral substance that built civilization and defeated the forces of darkness in the past. Also allows for enhancing weapons and powers, and fuels Myrtenaster). This corporation has been known for controversial labor practices and shady business dealings.

Theory: Remember the train in Black's trailer? The cargo had Weiss's logo on it. Does that mean that the target was to destroy Dust powered weapons (or ammunition) made by the corporation to be sold on a black market of sorts? And if this was the case, does that mean that Adam is simply a callous jerk, though not villainous?