User blog comment:ArtixBot/TODAY IS THE DAY WE HAVE BEEN WAITING FOR!/@comment-14640999-20140724081028/@comment-3146930-20140724093315

I think sponsors get to see it 2 hours early. In my area, it becomes available at 6, but non-sponsors have to wait until 8. I actually tested this out because there was some confusion about how early one could watch it.