User blog comment:General Esdeath/Episode 15 and 16 are NOT the Season finale/@comment-7472785-20131027132722

The point is that volume 1 = DVD 1, so it's the time to capitalize. The mid season break such is a sort of sales break.

So how long will it be?

Well, they won't make volume 2 (= DVD 2) before X-Mas, so the next target set by marketing guys probably is the next major 'sales season'. In Europe that'd be Easter. So my guess is, count Easter, minus 4 - 6 weeks sales time, minus production time (? weeks), minus 16 weeks run time.

In my count, that would require volume 2 to start before Christmas - maybe half before, half after, with a short break in between.