Pumpkin Pete's

About
Pumpkin Pete's (possibly 'Pumpkin Pete') is a brand of cereal in the RWBY-world. The currently only known flavor is 'marshmallow flakes'.

Only characters from cartoons and star athlete's are awarded the 'honor' of getting their face on the packaging.

Appearance in the show

The cereal is brought up by Weiss Schnee during the episode 'the first step' as a last attempt at explaining the great accomplishments of Pyrrha to Jaune during a conversation in which he suggested the two of them joined 'the winning team' (being his). This works as Jaune at long last is obviously impressed by this feat and promptly realises that he does not have the 'right' to ask her to join his team as it should rather be the other way around.