Cast and Crew

Idea for the Show
Monty Oum has had the idea for RWBY for several years, but has never gotten around to acting on it due to the busy work in Red vs. Blue. In the final stretch, Monty decided to develop his idea further and presented it to Burnie. After describing the premise of the show as well as giving a description of the character that would become Ruby Rose, Monty received approval for the show.

On the Rooster Teeth Podcast, Monty said he introduced the concept of RWBY to Burnie by saying                             "a badass Red-Riding Hood"

Gathering Writers and Animators
After getting approval from Burnie, Monty then enlisted the services of Shane Newville to assist him in animating the show. Monty then asked Kerry Shawcross and Miles Luna to be the main writers. The reason for this is because while Monty did have ideas for RWBY, he needed people who can actually write. Monty assigned the two writers anime homework so that they may have a better idea of what Monty is going for. The four team members spent many working and off hours, in and out of the office, developing the show. One of the most frequented locations was the local IHOP.

Casting
After some development, Monty decided to begin casting the roles for the leads, with each lead character reflecting the personality of her voice actor:
 * Lindsay Tuggey was cast as Ruby Rose, with her silliness being reflected on Ruby.
 * Kara Eberle was chosen to play Weiss Schnee, and both can be nice, but at the same time can be bitchy.
 * Arryn Zech plays Blake Belladonna, and because Monty didn't know much about Arryn, he made it so that not much is known about Blake.
 * Barbara Dunkelman voice acts Yang Xiao Long, and both are flirty and punny.