Shi-nee Toothpaste

Shi-nee Toothpaste (presumed name; only part of the label is visible) is a consumer product available in the RWBY World. It is a brand of toothpaste evidently preferred by Cadet Huntress Nora Valkyrie.

Manufacturer and Ingredients
Little is known about this product, which was first seen in The First Step when Nora, in one of the washrooms at Beacon Academy, is discussing strategies with Lie Ren for ensuring that they would be put on a team together.

However, the tube appears to have the logo of the Schnee Dust Company at the end of the label. It is not clear what association the SDC has with the product. It is possible Shi-Nee uses a type of Dust as an active ingredient or the company is branching out into other fields aside from the production of energy and propellents.

Trivia

 * The style of the label on the toothpaste tube mimics that of real-world brand Crest.