User blog comment:BenRG/RWBY Episode 1 - Air Time Confirmed/@comment-10390252-20130718120749

I've noted some confusion, so I'd better clear this up. The episode will air to RoosterTeeth sponsors in about 10 hours time from this post. The public release is two hours after that.

That's 5pm in Austin, TX, not 5pm whereever you happen to be. :-P