User blog comment:ObiWanCokeNosey/You know what really grinds my gears?/@comment-26331433-20150421010216/@comment-25555436-20150421035436

It was there Anon. You were just too blind to see it. The "help others" part, at first because of the murders and their relation to the Midnight Channel and the TV World. Later, you start to see that he does begin to help others, especially his friends. Heck, he starts to care much more about friendship, which becomes a more noticeable part of his character as the show went on.

Examples include the hallucinations/delusions/lies he was affected by during his fight with Shadow Mitsuo, and by Izanami in ep26. The murders were what esentially kept the team together, and the fear of that friendship, that close relation to his friends, would fade away once they got solved, it's the reason they were so effective on Yu. Hell, he even goes a bit insane when Izanami does it for those same reasons.

Another example of his development can be found sooner; at first, he's just like going along with the rest just because. Later, as he actually values his friends by then, he does enjoy their company and gets carried along with their hijinks at times (In Club Escapade, for example).

As for his jokes, there's something called Deadpan Snarker Anon, ever heard of it?

On the contrary, Ruby started with bigger character traits, like her Idealism and Naivety, apparent Weapon Fetishism, and some others. Unlike Yu however, that started with barely none but developed more traits as the show went on, Ruby hasn't developed in almost any important, noticeable way for 2 fucking Volumes. Yu at most took him like 8 episodes from the start, 8 weeks, while Ruby at the least will take her 3 Years.

Is not the same Anon. It isn't. Yu started with barely any traits, yet got some more as time went on. Ruby started with more noticeable traits, yet in much longer time, neither of these traits have been developed, nor has she acquired any new ones either.