Board Thread:Episode Discussion/@comment-410526-20160116155944/@comment-4010415-20160117054145

Herald of meridian wrote: Chishio: I don't think they'd publish a reminder on content if they don't have a sizable audience that would be affected by it. Actually, I'm pretty sure they would. You have to remember that Rooster Teeth is not a normal company.

Rooster Teeth cares a lot about their community. They pay attention to what we think and feel. They like to get us involved in things. They like to reach out to us. When they see a fan who can do something that Rooster Teeth can benefit from, they offer to hire them. Rooster Teeth is all about their community.

THAT is why they released a Viewer Discretion warning. Gray even explained as much.

They had not expected people to let young children watch RWBY, considering what kind of content that Rooster Teeth has a habit of creating. They've even met little kids who are RWBY fans at conventions. They know that, if they didn't release some kind of warning that RWBY is about to take a turn for something that some parents may not want their kids seeing, they would be responsible for whatever effects that RWBY's change would have on the younger viewers. They don't want to have a bad effect on any kids.

They released the Viewer Discretion warning because they care about what would happen if they suddenly sprung more serious elements on the audience, even if the majority of the audience is made up of teens and adults who can handle that stuff.