Board Thread:Speculation House/@comment-226878-20140803191129/@comment-25154376-20140807190500

Andrew S-997 wrote: RT is trying to make RWBY family-friendly, but I'm not sure they really know who watches the show. Hint hint, it's not families.

Give them a year or two to figure out who's actually watching the show.

I mean, you can't really make a show where the main protagonist wants to be a monster-slayer and carries around an massive, uber-deadly sniper-scythe family friendly.

... that being said, Miles and Kerry said they wanted the show to mature with it's audience. Whoever they're targeting now, they won't be by Season 3.

It's like what happen with Avatar: The Last Airbender. You can see a huge shift in tone from season 1 to season 2/3. That's because the creators originally believed the show would be popular among young audiences. When they realized the majority of the their audience were teenagers and adults, the tone shifted to accommodate more mature tastes. That'll probably happen with RWBY when RT realizes most of their audience is mature.