User blog comment:Drache Mace/They're Kids!/@comment-24631732-20140805093817/@comment-3146930-20140805094544

I think it is because "no swearing" is one of the first rules all parents tell their kids. So for a kid to swear, it makes them seem cool to their friends because they are defying their parents. Obviously as we get older, swearing becomes less of a big deal, but to a kid it is something amazing.