User blog comment:Icchi/Things i could learn from ep 2/@comment-5217560-20130726172822/@comment-9090085-20130726205211

I think (in both cases) they were saying the first "episode" (chapter) will be broken into 16 pieces ("episodes", see the confusion?), and that the first volume (season) will consist of 10 episodes. Think of them as 100+ minute "episodes" we are watching 5-10-15 minutes at a time.