Board Thread:Episode Discussion/@comment-410526-20160116155944/@comment-4010415-20160117043638

Herald of meridian wrote:

The hype was also without consequences. RWBY's third season requires a higher age rating despite avoiding the depiction of death (well, at least until Penny's unfortunate fate), and this means that the show will have far less viewers than in Season 1, where the themes were more tame. If Season 4 will go even further, then good luck to Roosterteeth. It would be best to tone it down; I don't want it to go the same road the other fantasy cartoon series in recent have taken. I don't think that doing so will reduce the audience too much, dude. The majority of Rooster Teeth's overall fanbase consists of people who are able and allowed to surf the internet and watch whatever the hell they want, not small children who need to ask their parents to bring up videos for them. The rest of their content has mature ratings, after all.

If RWBY continues to be more mature, it's not going to damage the viewership all that much.