Board Thread:Speculation House/@comment-27404492-20170709002747/@comment-4010415-20170713214941

SomeoneYouUsedToKnow wrote:

Though this, nor any of those possibilities I'm quoting, really explains why Jacques is so obsessed with the family's PR. He barely acts like "The people must think Jacques is awesome", he always acts like "The people must think the Schnees are all awesome". Because the Schnee name is attached to the company, I guess.

I mean, people in the US boycotted Chick Fil A just because its CEO is a Christian man who admitted he is against same-sex marriage. It wasn't the company itself that people took issue with, rather it was the man who owns the company. It's not like the company itself has a policy against serving or hiring homosexual people. The CEO just said he disagrees with same-sex marriage, so people took a stand against him by taking a stand against his company. (Personally, I don't understand why people were so surprised, when every Chick Fil A in the country is closed on Sundays in accordance with the Sabbath...)

Unlike Chick Fil A's CEO, Jacques isn't the only person tied to the Schnee Dust Company's reputation - the whole family is. Unlike Chick Fil A, it's not one man's company, it's a family company.

If people find something about the Schnee family that they hate, merely dislike, or take moral opposition to, they're liable to express that by targeting the company itself.